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Alternate Practice: Sales and Marketing

Marketing Department, Quad Pharmaceuticals, Inc. Indianapolis

Marketing and sales offer two areas of alternate practice for the pharmacist. The training received in pharmacy is specialized and highly technical, yet in no way limits the career opportunities available. In fact, many companies needing sales representatives and marketing personnel prefer pharmacists because of their strong educational background in pharmaceuticals. The practice of pharmacy provides interaction with many other members of the healthcare delivery team. Pharmacists who feel the need to incorporate this expertise, combined with their personal abilities and desires, should consider sales, especially pharmaceutical sales, with perhaps a progression into marketing at a later time. These two areas of alternate practice offer the pharmacist a mechanism for fulfilling personal career objectives while constantly drawing upon the vast resources of their educational expertise.

Journal of Pharmacy Practice, Vol. 2, No. 2, 117-122 (1989)
DOI: 10.1177/089719008900200210


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